Whoever laughs last, laughs with the most superiority.
In an intriguing self-dialogue, Creative Director and Artist Alexander Lachmann discusses his motivations and thoughts on the intersection of advertising and art. Lachmann expresses frustration with the manipulative nature of advertising and the shallow evaluation methods it employs, contrasting these with the authenticity and emotional resonance of art.
"I'm not a lighthouse; I'm more like the red blinking light on the roof," Lachmann states, positioning himself as a guiding beacon within a complex industry. He shares his belief that art is free, unlike advertising which is often bound by deliverables and performance metrics. Lachmann asserts that art asks a harder question: Does the creator truly believe in what they are creating?
When questioned about his self-perception, Lachmann acknowledges his vanity but emphasizes that it is a superficial aspect, with the focus being on his pursuit of truth through his art. He expresses that he believes many people find his work intimidating, not because of himself, but due to the mirror he holds up to their own feelings.
Lachmann addresses the common rivalry and cockiness within the creative industry, deeming such behavior both laughable and tragic. He suggests that the constant striving for superiority should be replaced with a focus on self-improvement and understanding.
The topics of cynicism and honesty are central to Lachmann's thoughts, with the former being a particular point of irritation for him. He advocates for empathy and sincerity in creative work, which he feels is often lost in the race for accolades and industry supremacy.
Alexander Lachmann was born in 1982 and is the creative business consultant behind such projects as "einwortsagtmehralstausendbilder.de" and "iwrotethisshit.com." Lachmann's previous work can be found on his website, while his first solo exhibition, "Hashtagreality," will be on display in Braunschweig at the Paritätischer Dienst from May 15th to June 30th, 20XX, marking a significant milestone in his artistic career.
Despite the lack of specific information available about Lachmann, his unique and thought-provoking perspective on the creative industry is unmistakable. Lachmann urges creatives to question their motives and seek authenticity in their work, inspiring those who listen to do the same.
In a discourse about his multifaceted interests, Lachmann expands his thoughts to include topics beyond advertising and art, such as interior-design, lifestyle, fashion-and-beauty, home-and-garden, and books. He contemplates the role of art in these areas, pondering whether it can bring authenticity and emotional resonance to them as well.
Furthermore, Lachmann expresses his passion for entertainment, appreciating its power to evoke emotions and provoke thought. He envisions a creative industry where cynicism is replaced with empathy, and shallow evaluations with a focus on honesty and sincerity, thereby elevating the artistic quality of entertainment.
Moreover, Lachmann envisions a harmonious blend of his various interests, with his artwork serving as a crossroads for advertising, art, interior-design, lifestyle, fashion-and-beauty, home-and-garden, books, and entertainment, each component enriching the other in a symbiotic relationship.
