Switch to a User-Friendly, Mobile-Centric Approach for Your Loyalty Program
Hanging with Your Brand's Customers, Holidays and Beyond
For online businesses, the holidays aren't just about snagging new customers with irresistible deals. It's about creating a loyal customer base that sticks around long after December. That's where loyalty programs come in handy.
A smart loyalty program designed with the mobile-first consumer in mind can keep your customers coming back for more. And guess what? A whopping 76% of loyalty members prefer socializing with brands via SMS messages. To make the most of this, it's essential to integrate your loyalty program with your SMS marketing strategy.
Here's how to make the most of your customer relationships, straight from the texting services.
Digging Up Secrets with Good ol' Chats
These days, data collection can be tricky for businesses due to privacy changes. But don't sweat it! By synching up your SMS strategy with your loyalty program, you can find out the juicy details on your shoppers just by shooting 'em a quick text.
Texting allows you to collect zero-party data effortlessly, helping you create more detailed customer profiles that your loyalty program can leverage. A recent survey conducted by Yotpo shows that 43% of consumers crave the ability to chat one-on-one with their favorite brands via SMS. Suddenly, that's not just a good experience – it's a game-changer for customer service (CX).
Getting Emotional with Your Shoppers
Personalization is the key to making your customers feel special, building emotional connections, and boosting their loyalty to your brand.
Throughout a customer's loyalty journey, you can send tailored SMS messages that keep them engaged, remind them of points they can earn, and extend exclusive offers their way. According to research by Yotpo, more than 47% of consumers would be encouraged to make a purchase by a personalized text about their loyalty points or rewards. The more personalized the message, the more enticing it gets!
Making Life Easy for Your Loyal Folks
What's the most low-effort way to engage customers and take advantage of those time-sensitive promotions, offers, and more? SMS, baby! With SMS marketing, you can reach your loyal customers right away and keep them up-to-date on the latest happenings.
More than 58% of consumers are willing to sign up for SMS marketing messages from a brand just to get instant updates and promotions, even if they already receive emails from the same brand! Plus, texts are opened 90% of the time within 3 minutes of being received – talk about immediate engagement!
With a clever combination of a loyalty program and SMS marketing, your brand can leverage data to engage shoppers with loyalty-specific texts and use SMS to carry on meaningful conversations, milking every single interaction with your loyal customers.
Want to learn more about how Yotpo SMS can boost your customer retention all year long? Check it out!
- For businesses aiming to cultivate a loyal customer base beyond the holidays, integrating a loyalty program with an SMS marketing strategy can be beneficial, as 76% of loyalty members prefer communicating with brands via SMS messages.
- SMS marketing can help businesses collect zero-party data easily, allowing for the creation of more detailed customer profiles, with 43% of consumers expressing a desire to chat one-on-one with their favorite brands via SMS.
- Personalized SMS messages can encourage more than 47% of consumers to make a purchase, strengthening emotional connections with the brand and boosting their loyalty.
- SMS marketing offers a low-effort way to engage customers, with more than 58% of consumers willing to sign up for SMS messages to receive instant updates and promotions, even if they already receive emails.
- By combining a loyalty program with SMS marketing, businesses can utilize data to engage shoppers with loyalty-specific texts, carry on meaningful conversations, and take advantage of time-sensitive promotions, strengthening the relationship with their loyal customers.
