Strategies for a Successful Black Friday
Black Friday, the biggest shopping day of the year, is just around the corner. If you're planning to join the crowds and long lines, a word of advice from our speaker: read up on marketing tactics beforehand to increase your awareness.
Our speaker, who went out shopping on Black Friday last year with their sister-in-law, found the experience memorable and enjoyable. They were particularly fascinated by the crowds and the atmosphere, but they also acknowledged the marketing ploys used by retailers.
"Black Friday is not evil, but it's important to remember that it's a business strategy," the speaker said. Retailers spend millions of dollars researching consumers' buying habits to keep them in the store for longer and encourage them to spend more money.
So, how can you navigate the sea of sales and marketing ploys? The speaker recommends reading articles about marketing tactics to heighten your awareness. They also suggest making a list and sticking to it to avoid impulse buys.
Another tip from the speaker is to preload a Visa gift card to help stick to your budget while shopping. They also advise against bringing all debit and credit cards to avoid overspending. The speaker did not recommend playing a marketing ploy bingo game while shopping on Black Friday.
The speaker was surprised by their own impulse buys on Black Friday, purchasing items that were unnecessary and uncharacteristic. To avoid such situations, the speaker encourages readers to start a capsule wardrobe, which can help you focus on buying only what you truly need.
The speaker also shared some personal memories from their Black Friday shopping trip. Their memories of shopping with their sister-in-law are among their favorite ever. The speaker hopes to create more such memories this year.
As for the retail landscape, the three largest retail chains in the USA that accept Visa gift cards for Black Friday sales are Walmart, Kroger, and Aldi. Aldi is aiming to be the third largest by the end of 2025 behind Walmart and Kroger.
In conclusion, shopping on Black Friday can be a fun and exciting experience, but it's important to approach it with caution. By reading up on marketing tactics, making a list, and sticking to your budget, you can enjoy the sales without falling prey to the marketing ploys.
We also encourage our readers to share their own tips for shopping on Black Friday. Let's help each other navigate the sales and make the most of this shopping extravaganza!
