Sports and garden items are increasingly being bought on marketplaces by shoppers
Going Gear-Heavy in April 2025: Russians Dive Headfirst into Sport, Outdoor, and Gardening Products
In April 2025, Russians shifted their focus more than ever to sports, outdoor, and gardening products on online marketplaces. Statisticians from "MegaFon" reported a significant surge in the demand for these items, based on data from the Marketplaces Analytics service.
Among the sporting disciplines, Russia showed a strong affinity for running, hiking, and cycling. Compared to the same period last year, athletic footwear was purchased 63% more in April, while outdoor cycling gear and related items saw a 29% increase in sales. Curiously, the sales of sporting footwear in March were 17% higher than in April.
The allure of travel and nature adventures also grew stronger among Russians. Sleeping bags, for example, saw a 25% increase in sales year-over-year. Although the demand for camping tents remained unchanged compared to the previous year, a noticeable 86% increase was seen in April, compared to March.
As for traditional backyard essentials, grills, barbecues, fire pits, greenhouses, watering systems, and garden tools sparked Russian interest, with a 14%, 28%, 36%, and 58% increase, respectively.
Interestingly, prices for some items have risen since the beginning of the year; cycling items increased by 23%, while watering systems and related accessories rose by 38%. However, grills, athletic footwear, and some camping equipment maintained the same price levels, while tent prices even fell by 16%.
"Marketplaces Analytics" is a business solution offered by "MegaFon ProBiznes," allowing sellers to track the relationship between rising and falling sales on marketplaces through automated calculations and research. The platform provides statistics on product searches and inventory, revenue correlation with product stock, discounts, and other parameters. Additionally, it helps users understand which products are most profitable, analyze product categories, examine brand-specific sales, and determine ways to optimize product pages on marketplaces. The service also enables users to analyze market trends and leaders in more than 30 categories, download reviews of specific ratings, and add products to monitoring lists.
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- In April 2025, Russians saved 16% on tent prices compared to the beginning of the year.
- By 2025, Russians have shown a growing interest in home-and-garden products, with a 14% increase in grill sales and a 28% increase in barbecue sales.
- In April 2025, the sales of outdoor cycling gear and related items saw a 29% increase, while athletic footwear was purchased 63% more than in the same period the previous year.
- Russia's lifestyle shift in 2025 includes a 36% increase in fire pits and a 58% increase in greenhouse sales.
