Solo Stove Selects 2 Notable Endorsees

Solo Stove Selects 2 Notable Endorsees

Rewritten Article:

High Time for a New Flame: Introducing Solo Stove's Swanky Squad

Say hello to the fabulous new faces gracing the lifestyle brand, Solo Stove—two fresh partners have joined the team: Ann Kim, a James Beard Award-winning chef and restaurant owner, and Zachary Fowler, a camper extraordinaire and winner of The History Channel's "Alone."

These newbies are on a mission to lure in fresh customers via content collaboration and engaging brand experiences, as announced in a recent press release.

This announcement follows close on the heels of a previous campaign with Snoop Dogg last autumn. Despite that campaign's media buzz and social media zing, it didn't quite spark significant sales growth.

Exciting Times Ahead:

Solo Brands, Solo Stove's parent company, is pinning hopes on increased consumer recognition with the addition of these energetic new ambassadors.

Zachary "The Lone Man" Fowler boasts over 2.7 million followers on Facebook and another 1.5 million on his YouTube channel, where he shares his love for the wilderness. Part of the partnership involves integrating Solo Stove's smokeless fire pits and cooking accessories into his incredible wilderness cooking demonstrations.

As for Ann Kim, she has made a name for herself in the culinary world, particularly in the pizza scene. She can lay claim to being the first woman of color and the first from Minneapolis to snag a James Beard Award for "Best Chef Midwest." Kim's menu is renowned for dishes inspired by her Korean heritage, and she intends to continue showcasing these creations using Solo Stove's Pi Pizza Oven.

"Brand ambassadors are the public faces of what our brand stands for," said Justin Lake, Solo Stove's creative director. "Both Ann and Zachary offer unique perspectives, but what they share is a passion for the outdoors, fire, food, togetherness, and creating lasting memories."

When Solo Stove embarked on its campaign with Snoop Dogg in November, the buzz was intense. But that flash of attention didn't convert into the sales surge they had envisioned.

The company is currently navigating a leadership change. Earlier this month, Solo Brands announced that John Merris, the CEO, has moved on after five years with the company. Stepping into Merris' shoes is Christopher Metz, who recently led Vista Outdoor as CEO.

At the same time, the company slashed its revenue expectations. After missing direct sales targets in the fourth quarter, Solo Brands now predicts revenue to fall between $490 million and $500 million, down from its initial estimate of $520 million to $540 million. Solo Brands' adjusted EBITDA margin is also projected to be 14% to 15%, dipping from the anticipated 17% to 18%.

"Our memorable marketing campaigns managed to expand Solo Stove's reach to an audience beyond our usual sphere, but they didn't produce the sales we had anticipated," Andrea Tarbox, interim CFO, stated in a recent press release. "We remain optimistic that these new campaigns will boost our visibility and contribute positively to our brands in the long run."

1. With Ann Kim, a James Beard Award-winning chef, and Zachary Fowler, a well-known outdoorsman, Solo Stove's parent company, Solo Brands, anticipates increased consumer recognition.
2. Zachary Fowler, with his vast online following of over 4.2 million on Facebook and YouTube, will integrate Solo Stove's products into his wilderness cooking demonstrations.
3. Ann Kim, a prominent figure in the culinary world, plans to showcase her Korean-inspired dishes using Solo Stove's Pi Pizza Oven.
4. Despite an intense marketing campaign with Snoop Dogg, sales growth was not significant, indicating a need for more strategic partnerships.
5. Solo Stove is undergoing a leadership change, with John Merris, the CEO, leaving after five years, and Christopher Metz, previously CEO of Vista Outdoor, taking over.
6. Solo Brands has revised its revenue expectations downward, predicting between $490 million and $500 million, a decrease from the initial estimate of $520 million to $540 million, due to missed direct sales targets in the fourth quarter.

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