Scientist-Inspired Artist Alleges Success in Crafting Unprecedented Color Previously Thought Infeasible by Researchers
Unleashing the Hidden Spectrum: The Rise of YOLO Paint
In a groundbreaking breakthrough, scientists at the University of California, Berkeley unveiled their ability to make humans perceive a previously unseen color. This “Olo” hue was attained by firing laser pulses into human eyes, causing an optical trick that induced this new, tantalizing shade beyond our natural human vision.
Now, British artist, Stuart Semple, has stepped into the limelight, declaring that he's bottled the Olo spectral secret. He dubbed this sensation, aptly named "YOLO."
"Scientists have discovered new color, and I've already freed it," Semple boasted on his Instagram. "This paint, the most expensive on the planet yet affordable for artists, is now available at culturehustle.com."
However, things aren't as shiny as they seem. Researchers argue that the Olo color can't be reproduced outside their experiments, as its perception is primarily an optical trick. This implies that Semple's YOLO might just be a bright, striking teal paint, cleverly marketed as the color conjured by the Berkeley experiment.
"Impossible to recreate a color that matches Olo," Austin Roorda, a Berkeley researcher, told The Guardian. "YOLO simply can't truly exist in the real world."
Nevertheless, Semple contends that he's meticulously crafted a unique paint product to evoke the experience produced by the Berkeley experiment. The Guardian noted that Semple integrated "fluorescent optical brighteners that absorb ultraviolet light and re-emit it as visible blue light." Gizmodo reached out to Semple for comment.
"I believe colors should be accessible to everyone," Semple told the outlet. "I've spent years fighting to release colors that are either owned by corporations or claimed by scientists. YOLO is my attempt to capture the essence of the Olo experience, the paint version of an inaccessible specter."
Semple isn't a stranger to the art world, creating colors mirroring more scientifically fantastical ones. In 2016, the unreachable black coating, Vantablack, was exclusively licensed for artistic use to Anish Kapoor. Semple responded by manufacturing an extraordinarily matte black paint, accessible to anyone but Kapoor. He followed suit with a super pink pigment. Over the years, Semple has released several variants of his black paint in his quest to create the paint version of Vantablack, a coating requiring specialized equipment to apply. In a sense, YOLO is just another art stunt in Semple's quest for accessible color innovation.
Currently, Semple is offering YOLO for £10,000, but for artists, the price drops to £29.99.
- The revelation of a new color, Olo, has sparked excitement in the technology and science communities, with many news outlets like Gizmodo reporting on this breakthrough.
- The future of color perception seems to be expanding, as artificial intelligence and research in tech continue to push the boundaries of what can be seen and understood.
- Semple's announcement of his Yolo paint has stirred controversy within the art world, with some questioning its authenticity compared to the Olo color seen in Berkeley's experiments.
- The popularity of YOLO paint has also extended to social media, with artists and enthusiasts sharing their creations on platforms like Instagram and Pinterest.
- In the realm of health-and-wellness, the impact of colors on mood and well-being has long been a topic of study, with some believing that certain colors can promote relaxation or boost energy levels.
- Fashion-and-beauty brands also use color as a critical aspect of their marketing strategies, with many designing collections inspired by the latest trends and seasons.
- Food-and-drink establishments often experiment with colors to make their dishes more visually appealing, creating a certain "wow" factor for customers.
- In the home-and-garden sector, colorful fixtures and decorations can add depth and character to living spaces, reflecting individual personalities and lifestyles.
- Semple's unorthodox approach to color creation aligns with the pop-culture sentiment of embracing uniqueness and challenging norms, making YOLO paint an intriguing addition to the market.
- Books exploring the science behind color and its cultural significance have become popular reads in libraries and bookstores worldwide, celebrate the infinite possibilities hidden within the spectrum.
- The entertainment industry often represents color in various forms, be it the vibrant palettes of animations or the symbolic significance of hues in films and television shows, further emphasizing its impact on pop-culture.
