Scandinavian Minimalism Revisited: Insights on Vibrant, Textured Interiors to Enhance Colorful, Pattern-Rich Spaces
Scandinavian maximalism, a style that celebrates vibrant colours, patterns, and a deep respect for craftsmanship, has seen a resurgence in popularity. This dynamic approach to interior design, which may seem like a recent trend, actually has roots that run deep within Scandinavian design history.
Brands such as Svenskt Tenn, established in 1924, are considered guardians of this look, championing the work of designers like Josef Frank, renowned for his bold, botanical designs. Malin Glemme, founder of the textile brand LAYERED, shares this appreciation for Scandinavian design, having launched her brand in 2015.
The shift towards maximalist interiors has gained momentum, particularly since the pandemic, with people favouring spaces that are layered, lived-in, and full of personality. This contrasts with the more minimalist and neutral aesthetic traditionally associated with Scandinavian design.
Key characteristics of Scandinavian maximalism include the use of bold and joyful colours, rich patterns, a strong emphasis on quality materials and craftsmanship, and the layering of different textures and decorative items. The style encourages the creation of expressive and personal spaces that offer comfort and a cozy atmosphere.
Recent interpretations of Scandinavian maximalism include incorporating modern elements, such as bold patterns and eclectic furniture choices, while maintaining the core principles of the style. For instance, during the 3daysofdesign 2025 festival in Copenhagen, Svenskt Tenn showcased a space featuring a leopard-print armchair, a sofa covered in colorful floral fabric, and antique art on the walls.
LAYERED, Malin Glemme's brand, embraces this modern take on maximalism, collaborating with emerging artists and floral artist Poppy Kalas. Textile designer Cathy Nordström, whose headquarters in Stockholm are worth a visit for her fabrics and wallpapers, is also praised for her ability to incorporate colour and pattern with style.
British interior designer Beata Heuman is another respected figure in the Scandinavian maximalist sphere, known for her imaginative take on the style. Charlotte Meyer from Turner Pocock interior design studio in London appreciates the modern and fresh feel of Scandinavian maximalism, which can make a room feel joyful and vibrant.
In essence, Scandinavian maximalism offers a refreshing departure from the minimalist norm, inviting us to embrace colour, pattern, and personality in our living spaces.
- In the realm of interior design, Scandinavian maximalism, characterized by vibrant colors, patterns, and a deep respect for craftsmanship, is a trend that has experienced a resurgence.
- Established in 1924, Svenskt Tenn is a brand synonymous with the Scandinavian maximalist aesthetic, championing designers like Josef Frank, who is known for his intricate, botanical designs.
- Malin Glemme, founder of textile brand LAYERED, shares this appreciation for the Scandinavian design style, launching her brand in 2015.
- The pandemic has contributed to the increased popularity of maximalist interiors, with people opting for spaces that are layered, lived-in, and full of personality, contrasting with the more minimalist aesthetic traditionally associated with Scandinavian design.
- Key elements of Scandinavian maximalism include the use of bold and joyful colors, rich patterns, a focus on quality materials and craftsmanship, and the layering of various textures and decorative items to create expressive and personal spaces that exude comfort and warmth.
- At the 3daysofdesign 2025 festival in Copenhagen, Svenskt Tenn showcased a space featuring a leopard-print armchair, a sofa adorned with colorful floral fabric, and antique artwork on the walls, demonstrate a modern interpretation of the style.
- British interior designer Beata Heuman and London-based Charlotte Meyer from Turner Pocock interior design studio are among the respected figures acknowledged within the Scandinavian maximalist sphere, celebrated for their imaginative and modern interpretations of the style that can bring a room to life with color, pattern, and personality.
