Scandinavian Home's Top Picks for 2023!
In the heart of Scandinavia, a cultural concept has emerged that encourages us to slow down and appreciate the simple pleasures of life - Njuta. Pronounced "nyutah," this Swedish term means to enjoy or delight in something, embodying the art of taking time to savour happiness in everyday life.
The concept of Njuta focuses on finding happiness by consciously enjoying the present, rather than rushing through experiences. This approach to life has gained significant traction in lifestyle content, as evidenced by the top blog posts and Instagram posts from Njuta in 2023.
One notable highlight from 2023 was the announcement of the release of "Njuta (Enjoy. Delight In) - The Swedish art of savouring the moment" book on Instagram. This book undoubtedly underscores the cultural importance and emergence of this concept.
Another significant collaboration in 2023 was with the Light My Fire brand, renowned for inventing the iconic Swedish Spork, which won the True Scandinavia award. This partnership, emphasizing Swedish innovation consistent with the themes of simplicity and practicality in enjoying life, was featured on Instagram.
While the exact popular home tours or other collaborations from 2023 are not explicitly detailed, Njuta’s themes traditionally align with Scandinavian lifestyle aesthetics, which often feature home tours focusing on minimalism, coziness (hygge), and natural elements.
As we delve deeper into the world of Njuta, we discover captivating tours of dream cabins, charming rural cottages, and vibrant summer homes. One such example is a dream cabin in Latvia, which was made a reality, while another is a charming Swedish family home situated in the south of France.
For those intrigued by the Njuta lifestyle, the article concludes with encouragement to subscribe to the newsletter, follow on Pinterest, Facebook, and Instagram. A reel showcasing a 'Day in the life' of Malmö is also available on the website.
The first blog post introduces us to a charming rural cottage located by a Norwegian fjord, while the second post delves into a dated Danish house transformed into a vibrant summer cottage. The article also features a before and after tour of a cabin and showcases Marianne's art-filled apartment in SOFO, Stockholm.
As we embrace the art of Njuta, we are reminded to take a moment, breathe, and savour the beauty around us. After all, life is about the moments we cherish, and Njuta invites us to cherish each one. Stor kram! (big hug!)
[1] Meaning of Njuta - https://www.swedishclass101.com/learn/vocabulary/njuta [2] Pronunciation of Njuta - https://www.swedishclass101.com/learn/pronunciation/njuta [3] Njuta Instagram post - https://www.instagram.com/p/Cd534g0JvZA/ [4] Light My Fire collaboration - https://www.lightmyfire.com/en/press/news/light-my-fire-wins-true-scandinavia-award/ [5] Country home tours - https://www.njuta.se/blogg/landstugor-tur/ [6] Cabin and summer cottage tours - https://www.njuta.se/blogg/stugor-sommarhus-tur/ [7] Tiny homes and small spaces - https://www.njuta.se/blogg/smabostader-lilla-rum/
The "Njuta (Enjoy. Delight In) - The Swedish art of savouring the moment" book, released in 2023, showcases the cultural importance of this concept, providing insights into the Njuta lifestyle, likely interwoven with interior-design ideas that promote a simple, yet enjoyable home-and-garden aesthetic. Under the partnership between Njuta and Light My Fire, a Swedish brand renowned for practical products, one might expect to find tips on savouring life experiences with practical and minimalistic homeware, aligning with the Njuta philosophy.
