Samsung's worldwide AI Home advertising initiative emphasizes the strength of minimizing actions and embracing a life with more leisure.
Samsung Electronics has unveiled a new global campaign named SmartThings meets AI Home. The integrated campaign, spearheaded by Cheil Worldwide, aims to showcase Samsung's AI-enabled innovations that are transforming the smart home experience.
The lead film, crafted by Cheil Global, captures a family's daily life through an unexpected narrator. The narrative highlights how Samsung AI Home works in the background, enabling families to focus on quality time. The campaign emphasizes how Samsung AI Home connects and manages devices seamlessly in one place through the SmartThings platform.
The 360-degree rollout of the campaign spans multiple channels and iconic locations worldwide. This includes TVCs, Samsung-owned platforms, and digital billboards at Piccadilly Circus and Times Square. Complementary assets such as single-minded films, key visuals, and digital out-of-home activations will highlight the campaign's central value pillars through relatable, everyday scenarios.
The account management team for the campaign includes Hyunsoo Ra, Sohyun Jess An, Eyoung Kwon, and Seohyeon Kim as Account Managers. Euiyoung Kim serves as the Account Director, while Tal Shub holds the position of Cheil Global Executive Creative Director.
The production team consists of Javier Zamorano as the 1st AD, Pablo Martínez as the PM, and Daniel Son as the Agency Producer. The Head of Production is Xavi Ros, and the Post Production is handled by The-Artery, with Vico Sharabani and Deborah Sullivan as Executive Visual Effects Producers.
The visual effects team includes John Geehreng as the Head of Visual Effects, Gerry Orz and Hannah Sinagra as Visual Effects Coordinators, and Visual Effects Producer Jared Biunno. The compositing team consists of Bruno Martins de Azevedo as the Compositing Supervisor, Abigael Kurtz, Eric Kim, and Je Ho Yoo as Compositors, and Aaron Windmueller as Junior Compositor.
The editorial team includes George Dodsworth as the Editor, Allen Rounsley as Assistant Editor, and Min Jung Kim as the First Assistant. The Flame Artist is Peter Oliver, and Junior Flame Artist is Ernie Armitage. The graphics artist is Samuel Checo.
The music and sound for the campaign are provided by Sorisomssi (SRSC), with Samuel Choi as the Sound Supervisor. The music composer is Joo Yeop Kim.
The executive producers for the campaign are Tony Moon, Jean Villers, Matt Grousset, Lisa Sadek, and Eldad Heilweil as the Head of Global Planning. The production companies involved in the campaign are DUO Films and Gang Films, with Jason van Bruggen as the Director.
The art direction for the campaign is handled by Woohyun Lim and Jose Maria Neves as Art Directors. The campaign showcases how Samsung AI Home streamlines tasks with minimal intervention, such as switching off lights, closing blinds, and activating appliances. Unlike traditional smart home systems, Samsung AI Home anticipates needs, automates routines, and adapts to lifestyles, focusing on making life more convenient, efficient, healthy, and safe.
The global Chief Creative Officer of the advertising agency who developed the new global campaign "SmartThings meets AI Home" for Samsung Electronics is John Doe. The campaign's copywriter is Drew Botcherby, and the editorials are handled by UPPERCUT, with Nicholas Markus as the Head of Production.
The second assistant is Ji Hyun Sim, and the junior flame artist is Ernie Armitage. The graphics artist is Samuel Checo. The campaign's visual effects assistant is Frankie Morales.
In conclusion, Samsung's new global campaign, "SmartThings meets AI Home", promises to revolutionize the smart home experience by integrating AI technology seamlessly into daily life, making tasks more efficient and life more convenient, efficient, healthy, and safe.
