Revamped City Emblem Carries Significant Imagery
Osnabrück's Dynamic Evolution: A Fresh Look at a Historic City
Embrace the change as Osnabrück, the vibrant German town, unveils a modernized city logo - a symbol of its growing identity and unique charm. The new emblem isn't just a facelift; it's a testament to Osnabrück's strengths and a beacon signaling its journey into the future.
"The fresh design isn't just skin-deep. It embodies clear, assertive communication and enshrines Osnabrück's identity. We're a city brimming with fascinating leisure and cultural prospects, home to innovative businesses and start-ups, a hub for education, and a city committed to preserving the City of Peace. Osnabrück connects, and that's exactly what the new emblem conveys," says Mayor Katharina Pötter.
Tradition Limited by Modernity
The new logo was developed in collaboration with Marketing Osnabrück GmbH and the agency MUUUH! Group. The design team won a multi-round bidding process.
The heart of the logo is a unique stroke crossing the "U," symbolizing Osnabrück's connectivity - the bonds between its citizens, diverse cultures, and businesses and institutions. The design is elegantly complemented by the traditional Osnabrück wheel.
Colors that Tie the City Together
Blue stands for peace, trust, and stability.Green symbolizes renewal, a quality lifestyle, nature, and the surroundings.Both come together in a timeless Osnabrück turquoise.
"We're not only giving Osnabrück a new design but a story that illustrates our strengths and charts our path into the future," explains Dirk Kolhosser, agency director and creative director of MUUUH! Digital.
A Unified Vision for Clear Communication
By the end of March 2025, Osnabrück expects to finalize a style guide, creating a visual language that instantly recognizes the city. "This thoughtful design highlights Osnabrück's radiance, making the city even more enticing to skilled workers, students, investors, and tourists," emphasizes Alexander Illenseer, managing director of Marketing Osnabrück GmbH.
Osnabrück - Where Connections Become Real
A unique feature: Companies, institutions, and associations can now customize a part of the logo according to their colors, after approval. This way, they demonstrate their strong bond with the city and contribute to making Osnabrück more visible regionally.
Experience Osnabrück Live
Visit the Osnabrück market square before February 26 to embark on a special tour. Posters display the new city logo in conjunction with events like the Maiwoche or the Spring Fair. Scanning the QR code will lead you to a video that brings the message of the new city logo to life emotionally. The complete story behind the new design can be found at osnabrueck.de/stadtlogo.
PM/City of Osnabrück
"Osnabrück's fresh emblem is not only a physical representation of the city but also a symbol of its dynamic lifestyle and home-and-garden values. The new design showcases the city's commitment to renewal, charm, and the quality of life it provides to its citizens and visitors."
" The turquoise color combination of the city logo signifies peace, trust, stability, renewal, a quality lifestyle, and nature – elements that resonate with Osnabrück's unique charms and modern identity."
