Origin Story: Pioneering the Happy Camper Lifestyle with Bookend
For over 81 years, Smokey Bear has been the beloved wildfire prevention mascot of the US Forest Service. The iconic character, created in 1944, has been a symbol of fire safety education in America, and his legacy continues to thrive today.
Sara Lee, the lead librarian for special collections at the National Agricultural Library (NAL) in Beltsville, Maryland, oversees the Smokey Bear Collection. This extensive collection includes posters, comics, original artwork, motion pictures, sound recordings, and other memorabilia that span the history of Smokey Bear.
The Smokey Bear Collection offers a fascinating glimpse into the evolution of the character. Initially, Smokey Bear was depicted so realistically that he scared children. However, in 1949, artist Rudy Wendelin took over drawing duties and transformed Smokey Bear into a more friendly and approachable figure. Wendelin's Smokey Bear gained eyelashes, lost his claws, started walking upright, and became a beloved figure for generations.
The Smokey Bear Campaign, which is housed within the collection, is a public advertising campaign focused on wildfire prevention. The campaign has been in existence for over 81 years, making it the longest public advertising campaign in the history of the United States.
One unique aspect of the Smokey Bear Campaign is the Smokey and the Pros program. This sports program, featuring star athletes like Joe Montana, was a part of Smokey Bear's mission to spread awareness about wildfire prevention. A trading card from the Smokey and the Pros program is one of the collection highlights available for viewing by casual visitors at the National Agricultural Library.
Visitors to the Smokey Bear Collection can also spot the images of celebrities like Ray Charles, Rod Serling, and Jonathan Winters in Smokey-related materials. Sara Lee, the lead librarian, has expressed pride over the longevity of the Smokey Bear Campaign, noting its enduring impact on fire safety education in America.
The Smokey Bear Campaign is still ongoing, reminding us all of the importance of wildfire prevention. As we continue to appreciate the legacy of Smokey Bear, let us remember the lessons he has taught us and strive to keep our forests safe.
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