Nikwax Introduces 'Formulated for Adventure' Campaign, Encouraging and Empowering the Youth for Expeditions and Exploration
Nikwax, a globally recognised leader in environmentally safe cleaning, waterproofing, and deodorising solutions, has launched a new campaign titled "Formulated for Adventure". The campaign aims to inspire Millennials and Gen Z to engage in outdoor activities and experience the joy of adventure.
The campaign was developed in partnership with Outside of Ordinary, a Manchester-based creative agency, and partners with brands like Cotopaxi, Passenger, and LifeStraw, and communities such as All Terrain 95, Hiking Buddies UK, and The Great Friendship Project.
Laura Ball, Marketing Director at Nikwax, stated that their cleaning, proofing, and deodorising solutions are the ultimate companion to outdoor adventures for the new generation. She also revealed a new vibrant visual identity as part of the campaign.
The 'Formulated for Adventure' concept draws on Nikwax's extensive scientific credentials and emphasises the care and maintenance of outdoor gear to ensure reliability and sustainability. This can involve educational content, partnerships with outdoor organizations, product giveaways, and social media engagement designed to inspire and empower younger audiences to explore nature comfortably and confidently.
Nikwax, founded in 1977, has always been committed to clean chemistry. They never use PFAS or aerosols, and they do not test on animals. In 2022, the company became an employee-owned trust, reflecting their commitment to sustainability and ethical business practices.
Moreover, Nikwax has carbon balanced all 47 years of its operations. Their product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic.
The campaign is a multimedia, cross-platform initiative with a digital-first approach across video and social platforms. A representative from Cotopaxi expressed excitement about partnering with Nikwax, aligning with their vision to make outdoor exploration more accessible, inclusive, and fun for all.
Sarah Bartlett from Passenger expressed similar sentiments, believing that finding escapism in nature recharges people and encourages more people to find their own paths and roam further. Chris Conlan, co-founder of Outside of Ordinary, expressed excitement about collaborating with Nikwax, stating that 'Formulated for Adventure' sends a positive message that everyone has a sense of exploration within them.
Outside of Ordinary has previously worked with other outdoor brands like Montane, Adidas Terrex, and Icebreaker. For more precise and up-to-date information about the initiatives and strategies of the "Formulated for Adventure" campaign, we recommend checking Nikwax's official website or their social media channels.
- Nikwax, in partnership with Outdoor Society brands like Cotopaxi and Passenger, aims to inspire Millennials and Gen Z to engage in outdoor activities, prioritizing the care and maintenance of outdoor gear for reliable and sustainable outdoor-living.
- Outside of Ordinary, a Manchester-based creative agency, collaborated with Nikwax to develop a campaign titled "Formulated for Adventure", encouraging younger audiences to explore nature comfortably and confidently through outdoor clothing, gear, and activities.
- To promote outdoor-living and adventure, Nikwax provides educational content, partnerships with outdoor organizations, product giveaways, and social media engagement, while aligning with the home-and-garden lifestyle.
- Nikwax, committed to clean chemistry, produces environmentally safe cleaning, waterproofing, and deodorising solutions for outdoor gear, avoiding harmful substances such as PFAS or aerosols, and testing on animals.
- The "Formulated for Adventure" campaign, taking a digital-first approach, involves collaborations with outdoor organizations, eco-friendly brands, and communities to make outdoor exploration more accessible, inclusive, and fun, promoting the appreciation of nature as a recharging retreat for individuals.
