Modern Grocery Chain Unveils Tailored Store Concept for Spanish-Speaking Customers at New Location
Save A Lot, the largest independently owned and operated discount grocery store chain in the United States, is expanding its reach to the Hispanic market with the launch of a new store format called Save A Lot y Mas. The new store, located at 9430 Midland Boulevard, Overland, Mo., near St. Louis, is set to open on July 9 and will operate under the Leevers Supermarkets banner.
The Save A Lot y Mas store will feature an expanded selection of fresh Hispanic produce, specialty meats, and bakery items to cater specifically to the growing Hispanic demographic. This demographic group is gaining market share and driving CPG growth, and Save A Lot y Mas aims to meet the unique needs of this market segment.
Save A Lot y Mas will incorporate learnings from the Ahorra Mucho store format, which the company previously introduced. The new store will also introduce updated graphics and advertising designed to better connect with Spanish-speaking shoppers. Spanish will be prominently featured throughout the store and marketing materials.
Hispanic households deliver 16% of total growth, outpacing non-Hispanics in both dollar and unit sales growth over the past year. This trend is reflected in the popularity of certain grocery brands and supermarket chains among Hispanic shoppers, such as Save A Lot y Mas, Vallarta Supermarkets, El Super, and specialty Latin food suppliers like Frajos Food.
Vallarta Supermarkets, for example, offers fresh and traditional Mexican groceries like handmade tortillas, baked goods, ready-to-eat meals, and specialized departments like carnicería (butcher), panadería (bakery), and tortillería (tortilla shop). El Super is another neighborhood grocery chain with a strong focus on Hispanic families, offering staples like Mexican cheeses, meats, produce, and a Cocina section preparing traditional dishes. Frajos Food supplies Latin and Hispanic food products wholesale, providing a large selection of authentic Latin American groceries for stores and restaurants.
Save A Lot y Mas's grand opening carnival on July 9 will feature activities for all ages, including a bounce house, cotton candy machine, face painting, a taco truck, the Oscar Mayer Weinermobile, samples, coupons, and more. Save A Lot y Mas is open daily from 6 a.m. to 9 p.m.
Save A Lot was named among Progressive Grocer's Outstanding Independent Grocers of 2025, and the company is ranked No. 58 on The PG 100, Progressive Grocer's 2025 list of the top food and consumables retailers in North America. The growing popularity of Save A Lot y Mas and other Hispanic supermarkets indicates a rising trend in the United States.
According to Circana, Hispanics now comprise 20% of the U.S. population, and more than 25% of Gen Z and Gen Alpha consumers identify as Hispanic. As the Hispanic population continues to grow and evolve, it's clear that businesses like Save A Lot are responding to the demand for culturally relevant products and services. Save A Lot y Mas is just one example of how the company is meeting the needs of this valuable and growing market segment.
- The new Save A Lot y Mas store, targeting the Hispanic market, offers an expanded selection of fresh produce, specialty meats, and bakery items to cater to the growing demographic, driven by their significant contribution to overall CPG growth.
- The Save A Lot y Mas store format will incorporate learnings from the Ahorra Mucho store, and feature updated graphics and advertising, aiming to better connect with Spanish-speaking shoppers.
- The popularity of certain grocery brands and supermarket chains, such as Vallarta Supermarkets, El Super, and specialty Latin food suppliers like Frajos Food, reflects the trend among Hispanic shoppers, who deliver a significant portion of total growth in personal-finance.
- As businesses like Save A Lot y Mas cater to the growing Hispanic demographic with culturally relevant products and services, it's evident that they are embracing a lucrative and evolving market segment, aligning with the increasing representation of Hispanics within the US population.
