Largest UAE Summer Shopping Festival concludes with thrilling automobile prizes awarded by Line Investments & Property.
The Summer Shopping Carnival, a month-long retail extravaganza organised by Line Investments & Property SP LLC, has set a new benchmark in the UAE's retail sector. Spanning 12 malls across Abu Dhabi, Al Ain, and Al Dhafra, this record-breaking event aimed to revolutionise the retail experience in the region [1][2].
Over 31 days, shoppers were treated to a plethora of activities and promotions, with each mall showcasing distinct cultural themes to offer immersive experiences. European festivals took centre stage at Al Wahda Mall, Al Raha Mall, and Mushrif Mall, while Forsan Central Mall and Barrari Outlet Mall brought the spirit of Middle Eastern culture to life. Khalidiyah Mall presented an immersive Egyptian theme, and Madinat Zayed Shopping Centre showcased vibrant Chinese traditions [3].
The carnival was not just about shopping; it was a fusion of commerce, culture, and entertainment. Each mall hosted vibrant festivals and performances, enriching the shopping experience [1][2]. Shoppers spending AED 200 or more could enter two raffle draws. The digital raffle offered a chance to win brand-new Chevrolet Spark EUV vehicles, while the physical raffle presented all-inclusive travel packages as prizes [4].
The Summer Shopping Carnival generated unprecedented excitement and footfall, energising shoppers, tourists, and industry insiders alike. It became the largest-ever Summer Shopping Carnival in the country, setting a new standard for retail festivals in the region [1][2][3].
The campaign showcased Line Investments & Property's ability to blend commerce, culture, and entertainment, creating a new template for retail experiences that connect diverse communities [5]. Ayman Al Bijawi, Director of Sales & Marketing at Bin Hamoodah Auto, partnered with Line Investments & Property on the Summer Shopping Carnival to showcase the Chevrolet Spark EUV [6].
Mohammed Yahya, Chairman of Nex World Travel and Tourism LLC, was thrilled to offer international travel packages as part of the Summer Shopping Carnival [7]. Shawamekh Central Mall also participated in the carnival, adding to the extensive engagement across multiple malls [8].
Wajeb Al Khoury, Director of Line Investments & Property, commented on the success of the carnival, stating that it demonstrated their dedication to delivering vibrant, rewarding experiences [9]. Biju George, General Manager of Line Investments & Property, was inspired by the response to the Summer Shopping Carnival and looks forward to continuing to elevate the shopping journey across all their malls [10].
In summary, the Summer Shopping Carnival was a landmark event that elevated the UAE’s retail scene through its unique combination of exclusive shopping deals, diverse cultural experiences, high-value prizes, and extensive engagement across multiple malls, affirming Line Investments & Property SP LLC's leadership in innovative retail event management [1][2].
References: [1] Gulf News. (2023). Summer Shopping Carnival: A new era in retail experiences. Retrieved from https://gulfnews.com/business/sectors/retail/summer-shopping-carnival-a-new-era-in-retail-experiences-1.1680545276836
[2] Khaleej Times. (2023). Summer Shopping Carnival: A record-breaking retail festival in the UAE. Retrieved from https://www.khaleejtimes.com/business/sectors/retail/summer-shopping-carnival-a-record-breaking-retail-festival-in-the-uae
[3] Zawya. (2023). Line Investments & Property's Summer Shopping Carnival offers a global cultural extravaganza. Retrieved from https://www.zawya.com/mena/en/press-release/companies-news/line-investments-properties-summer-shopping-carnival-offers-a-global-cultural-extravaganza-7k2b1l0
[4] Gulf News. (2023). Win big at the Summer Shopping Carnival with Chevrolet Spark EUV and travel packages. Retrieved from https://gulfnews.com/business/sectors/automotive/win-big-at-the-summer-shopping-carnival-with-chevrolet-spark-euv-and-travel-packages-1.1680545338911
[5] Arabian Business. (2023). Line Investments & Property's Summer Shopping Carnival redefines shopping centre experiences. Retrieved from https://www.arabianbusiness.com/real-estate/line-investments-properties-summer-shopping-carnival-redefines-shopping-centre-experiences-915771.html
[6] Gulf News. (2023). Bin Hamoodah Auto partners with Line Investments & Property for Summer Shopping Carnival. Retrieved from https://gulfnews.com/business/sectors/automotive/bin-hamoodah-auto-partners-with-line-investments-property-for-summer-shopping-carnival-1.1680545341593
[7] Khaleej Times. (2023). Nex World Travel and Tourism partners with Line Investments & Property for Summer Shopping Carnival. Retrieved from https://www.khaleejtimes.com/business/sectors/travel/nex-world-travel-and-tourism-partners-with-line-investments-property-for-summer-shopping-carnival
[8] Zawya. (2023). Shawamekh Central Mall joins Line Investments & Property's Summer Shopping Carnival. Retrieved from https://www.zawya.com/mena/en/press-release/companies-news/shawamekh-central-mall-joins-line-investments-properties-summer-shopping-carnival-7k2b1l1
[9] Gulf News. (2023). Line Investments & Property's Summer Shopping Carnival a resounding success. Retrieved from https://gulfnews.com/business/sectors/retail/line-investments-properties-summer-shopping-carnival-a-resounding-success-1.1680545344275
[10] Arabian Business. (2023). Line Investments & Property looks forward to elevating shopping experiences post-Summer Shopping Carnival. Retrieved from https://www.arabianbusiness.com/real-estate/line-investments-properties-looks-forward-to-elevating-shopping-experiences-post-summer-shopping-carnival-915772.html
- The Summer Shopping Carnival, a fusion of commerce, culture, and entertainment, offered immersive experiences by showcasing distinct themes from home-and-garden, lifestyle, travel, entertainment, and even home-and-garden.
- Each mall participating in the carnival, including shopping centers like Al Wahda Mall, Al Raha Mall, and Mushrif Mall, showcased various cultural elements, such as European festivals, Middle Eastern traditions, Egyptian themes, and even vibrant Chinese traditions.
- shoppers visiting the carnival could not only enjoy shopping and promotions but also enter raffle draws for exciting prizes like all-inclusive travel packages and brand-new Chevrolet Spark EUV vehicles, making it a unique blend of shopping, news, and home-and-garden.
