IKEA Broadens 'Reduced Prices' Campaign to enhance affordability in the local area.
In an effort to make home furnishings more affordable for customers in the region, IKEA has re-launched its Price Lowered (PL) initiative in the UAE and Qatar. The initiative aims to ensure that more customers can enjoy well-designed, functional, and high-quality products at exceptional value.
Under the Price Lowered range, a growing selection of popular products is available across all IKEA stores in the UAE and Qatar, as well as online. Each year, IKEA reduces the prices of more of its most-loved products, such as sofas, cookware, home accessories, and kitchen essentials.
In addition to lower prices, the initiative also extends to key services, including delivery, return, and assembly. Delivery services have been reduced from AED 75 to AED 45, and parcel delivery has been reduced from AED 19 to AED 10. Select assembly services have been reduced from AED 150 to AED 99.
IKEA has reaffirmed its commitment to affordability with this initiative, which comes amid rising living costs in the region. Vinod Jayan, Managing Director of IKEA UAE, Qatar, Oman, and Egypt, commented on the initiative, saying, "We are committed to making home furnishings more affordable for our customers in the UAE and Qatar. The Price Lowered initiative is a permanent pricing strategy, not a temporary sale or promotion."
Delivery is free for purchases of AED 950 and above, and parcel delivery is free for orders of AED 250 and above. Many of these products are backed by guarantees of up to 25 years, including 10 years on mattresses, PAX wardrobes, kitchen mixer taps, 15 years on a range of knives and cookware, and 25 years on kitchens.
IKEA, a Swedish home furnishing retailer, is operated by Al-Futtaim in the UAE. The Price Lowered initiative is currently being implemented in the UAE and Qatar, and IKEA Family members benefit from an extended 120-day return policy. The Price Lowered range, featuring a growing selection of popular products, is available online.
