Hotel revitalization and the necessity for hotel managers to prepare for it well ahead in the year
In the dynamic world of hospitality, keeping up with the times is crucial for success. A well-planned rejuvenation every seven years can help hotels maintain their competitive edge and avoid a dip in profit.
Hotels, serving as hubs for a wider community, are expected to offer high standards. After seven years, a hotel may start to look tired and out of date. To combat this, an experienced Project Management and Cost Management team is essential for a successful rejuvenation.
Having a strong procurement plan is also vital. This ensures that the necessary resources are available at the right time, leading to savings on cost and time during the rejuvenation process. The combined skills of project management, quantity surveying, and interior design falling within one company can further benefit the process.
Working with a design team can ensure realistic solutions without compromising on creative elements. Trends and an experienced designer help deliver an engaging environment and experience, transforming ancillary hotel space. Ground floor space is being fully maximized and utilized in new ways, such as creating work spaces, improving wellness centers, and making bars and restaurants destinations for a wider audience.
The rejuvenation process should deliver a robust brand identity and customer appeal. Informed decision-making during this process leads to further savings on cost and time. Hoteliers are advised to start planning for a rejuvenation approximately 3 to 4 years before the 7-year cut-off time.
Planning ahead and anticipating the need for change is also important. Hotel owners should define a phase of processes and budgeting accordingly. A program with realistic deliverables and time-scales is necessary for a successful rejuvenation.
Social media has made everyone a critic, affecting hotel ratings and profitability. A successful rejuvenation should not be sabotaged by spiraling costs or unnecessary delays. Having a fully integrated services team, such as at rpa:group, can help avoid these pitfalls.
The Fischbach Group, for instance, has most strongly improved its image through renovation over the last seven years with its flagship project "Dortmund Green Living," one of Europe's largest renovation projects focused on efficient and forward-looking planning to future-proof buildings. Key insights drawn include the importance of rapid planning and modernization of infrastructure such as water and heating systems, which lead to improved energy efficiency and sustainability, serving as lessons for more efficient hotel renovations in the future.
In the competitive UK hotel market, these strategies can make all the difference.
