Holiday Greetings: A Note from Donna Letier on Thanksgiving Day

Holiday Greetings: A Note from Donna Letier on Thanksgiving Day

In the spirit of Thanksgiving, the Gardenuity Team is extending a heartfelt message of gratitude to their customers, acknowledging the pivotal role they have played in the company's journey.

Founded by Donna Letier and Julie Eggers in 2017, Gardenuity is a technology-driven company that revolutionises the gardening experience by offering custom, all-in-one garden kits tailored to individual locations, climates, and preferences. The company's core mission is to make gardening accessible and successful for everyone, emphasising that they are not just selling plants but an entire gardening experience.

Over the past four years, Letier and Eggers have dedicated themselves to developing Gardenuity's business plan, with Letier focusing on concept development and relationship building, while Eggers concentrated on operations and execution. A pivotal realisation for the founders was understanding that their product was fundamentally about delivering an experience rather than just outdoor garden supplies.

Gardenuity's kits include grow bags made from breathable microfiber fabric designed by a noted horticulturist, chemical-free coir made from coconut husks, and seasonally adjusted custom soil crafted by a soil scientist. The kits come complete except for gloves, encouraging customers to physically connect with the soil, which is meant to have cognitive and gut health benefits.

The company's name, "Gardenuity," reflects the ingenuity embedded in the gardening experience they provide, symbolising creativity and innovation in gardening. In the context of a "gratitude letter," Gardenuity's philosophy highlights gratitude through the concept that "neurologically, gratitude and anxiety cannot exist at the same time," which aligns with their goal to promote wellness via gardening experiences.

Supporting their focus on wellness, Gardenuity describes themselves as "Growers of Wellness," delivering curated gardening kits and experiences that bring people together and support health, as seen in their social media presence and featured stories in business media like D CEO Magazine.

As a token of appreciation, Gardenuity is offering a 20% discount code (20FOR2020) for purchases made on their platform until Monday, November 30, 2020. The offer can be shared on Facebook, Twitter, Pinterest, Tumblr, and LinkedIn.

Donna, speaking on behalf of Julie, Doug, and the entire Gardenuity Team, expresses gratitude towards customers as the best gift they could ask for. They are honoured to be in a community that shares the love of growing good things. The author, Donna, was moved by expressions of support, encouragement, and joy from Gardenuity customers.

Donna acknowledges the challenges faced in the year but emphasises the presence of good people. She thanks friends, family, faith keepers, and all people who have contributed to Gardenuity. In the spirit of giving, she recommends sitting on a patio, bundled up with a cup of hot tea as a moment of presence during the Thanksgiving season.

Donna expresses gratitude to customers for being part of Gardenuity's journey. The Gardenuity team expresses gratitude towards customers as the best gift they could ask for. The author signs off with "Growing with Gratitude."

[1] Gardenuity (n.d.). About Us. Retrieved from https://www.gardenuity.com/pages/about-us [2] Gardenuity (n.d.). Our Story. Retrieved from https://www.gardenuity.com/pages/our-story [3] D CEO Magazine. (2019, July 30). Gardenuity's Julie Eggers on the Business of Growing. Retrieved from https://www.dmagazine.com/business/2019/07/gardenuitys-julie-eggers-on-the-business-of-growing/ [4] D CEO Magazine. (2020, April 22). Gardenuity's Julie Eggers on the Future of Gardening. Retrieved from https://www.dmagazine.com/business/2020/04/gardenuitys-julie-eggers-on-the-future-of-gardening/

1. The Gardenuity Team, in their journey of revolutionizing the gardening experience, recognized that they were not only selling garden kits, but also a lifestyle that embodies a unique fusion of 'lifestyle' and 'home-and-garden'.
2. As a part of their mission to promote wellness, Gardenuity curates not only garden kits, but also extends to 'fashion-and-beauty' by encouraging customers to connect physically with the soil, recognizing the cognitive and gut health benefits associated with this act.

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