Highlights Herbelin's Classic Watch Styles, Boosting High-End Watch Market in India with Helios
Helios, India's leading multi-brand destination for exquisite timepieces, recently hosted an exclusive event in Chennai, Tamil Nadu. The event, titled 'Brew O'Clock: A Coffee Rave with a French Soul', was held at Helios's flagship store in Pondy Bazaar on August 9, 2025.
The event was centered around the launch of Herbelin's collection, specifically the Luna and Newport timepieces. The Luna collection, with its feminine designs and captivating reflections, embodies understated French chic, while the Newport collection draws inspiration from the nautical world, blending maritime elements with the precision of fine watchmaking.
Helios, a premier multi-brand watch destination and a company redefining the way international watch brands are experienced in India, embraces an omni-channel model, integrating brick-and-mortar stores with assisted e-commerce. The brand offers the widest collection of affordable luxury watches, ranging from INR 5000 to 2.5 Lac, making luxury timepieces accessible to a broader audience.
At the event, Mr. Javed K M, General Manager of Retail-Watches at Titan Company Ltd., spoke about the brand's commitment to delivering immersive brand experiences that reinterpret international watch brands through a local cultural lens. The event was also culturally enriched by the presence of national award-winning actress Aparna Balamurali.
The launch experience transitioned into a curated Coffee Rave, which combined artisanal French-style coffee brewed by live baristas with a DJ-led ambient soundscape, creating an atmosphere that echoed the refined, contemplative, and stylish sensibilities attributed to the Herbelin wearer.
Helios's extensive portfolio includes over 45 international brands such as Titan, Tommy Hilfiger, Tissot, Swarovski, Fossil, and Frederique Constant. The brand prioritizes consumer-centric policies such as same-day delivery, a 30-day exchange policy, and free battery replacement, ensuring a seamless shopping experience for its discerning consumers.
In summary, 'Brew O'Clock' was a signature event by Helios that blended luxury watchmaking and French café culture, emblematic of the brand's dedication to delivering sophisticated and culturally immersive brand experiences in Chennai’s premium retail space. The event was a testament to Helios's mission to redefine the way international watch brands are experienced in India, focusing on storytelling and deeper connection.
- An opinion may arise on the success of Helios's 'Brew O'Clock' event, given its integration of international watch brands with local cultural elements and French café culture.
- The news of the event, 'Brew O'Clock: A Coffee Rave with a French Soul', that took place on August 9, 2025, at Helios's flagship store in Chennai, is trending in India's lifestyle and entertainment sectors.
- General-news outlets report that the event featured the launch of Herbelin's Luna and Newport timepieces, showcasing the brand's fusion of understated French chic and nautical design elements with precision watchmaking.
- Food-and-drink connoisseurs eagerly await details of the curated Coffee Rave at Helios's event, featuring artisanal French-style coffee and an ambient soundscape created by live DJs.
- Interior design enthusiasts can expect to find the latest home-and-garden trends and products at Helios, a multi-brand destination that offers more than just watches, as showcased by its lifestyle-focused 'Brew O'Clock' event.
