Highlights Helios' showcase of Herbelin's enduring designs, enhancing the luxury watch market in India
In the heart of Chennai, on August 9, 2025, Helios, India's largest premium multi-brand watch retail chain, hosted an extraordinary event that transcended the boundaries of traditional watch retail. The "Helios x Herbelin: Brew O'Clock - A Coffee Rave with a French Soul" event, held at Helios' flagship store in Pondy Bazaar, was a unique blend of refined French horology, café culture, and ambient music.
The event served as the launch of Herbelin's latest collection, featuring the Luna and Newport timepieces. The Luna collection, with its captivating reflections and refined allure, perfectly embodies feminine elegance, while the Newport collection, inspired by the nautical world, seamlessly combines maritime design elements with fine watchmaking.
Guests were treated to a curated Coffee Rave, complete with artisanal French-style brews prepared by a live barista and a DJ-led ambient soundscape. This immersive environment was designed to resonate with Herbelin wearers—refined, contemplative, and stylish individuals—by connecting them not just to the products but to the broader French heritage, aesthetics, and culture that define the brand.
National award-winning actress Aparna Balamurali graced the event, adding an extra touch of glamour. Mr. Javed K M, General Manager, Retail-Watches at Titan Company Ltd., was also present, emphasizing Helios' commitment to delivering multi-sensorial experiences for discerning Indian consumers.
Helios' strategy is to elevate watch retail to a lifestyle and cultural engagement platform, using immersive thematic events like the Coffee Rave to celebrate both product excellence and brand heritage. The company aims to offer consumers moments of discovery and deeper connection by showcasing the craftsmanship, culture, and community around premium watches. By doing so, Helios is not merely participating in the premiumisation wave but playing a defining role in shaping the future of watch retail in India.
The event marked a significant step in Helios' mission to redefine the way international watch brands are experienced in India. The company celebrates the heritage, artistry, and design philosophies behind each timepiece, building an ecosystem where storytelling becomes central to the retail experience. Consumers are invited to engage with the legacy, journey, and values that make each brand unique.
With the widest collection of affordable luxury watches, ranging from INR 5000 to 2.5 Lac, Helios offers a diverse range of choices for discerning consumers. The company's innovative approach to retail, which prioritizes consumer-centric policies such as same-day delivery, a 30-day exchange policy, and free battery replacement, sets it apart in the market.
In conclusion, the "Helios x Herbelin: Brew O'Clock - A Coffee Rave with a French Soul" event was more than just a launch event. It was a testament to Helios' commitment to delivering immersive, storytelling-driven experiences that resonate with consumers on a deeper level, redefining the future of watch retail in India.
[1] Helios Press Release, August 10, 2025. [2] Business Standard, August 11, 2025. [5] The Hindu, August 12, 2025.
- The extraordinary event organized by Helios on August 9, 2025, showcased fashion-and-beauty with the launch of Herbelin's latest Luna and Newport timepieces.
- The "Helios x Herbelin: Brew O'Clock - A Coffee Rave with a French Soul" event in Chennai was not only an entertainment experience but also a lifestyle engagement, exemplifying home-and-garden enhancements through its ambient setting.
- General-news outlets reported on the general-news aspect of the event, which highlighted Helios' mission to redefine the watch retail industry by connecting customers with the culture, craftsmanship, and community of premium watch brands like Herbelin.
- As the event concluded, food-and-drink was offered in the form of artisanal French-style brews, further enriching the consumer's experience as a part of the comprehensive lifestyle offering provided by Helios.
