Eco-friendly housing offers a ray of hope amidst the gloom of conventional housing.
Leaders Romans Group's Tim Foreman Emphasises Sustainable Homes in Market Discussion
In the current real estate landscape, the focus on eco-friendly homes is gaining momentum, and Tim Foreman, the head of the land and new homes business at Leaders Romans Group, has highlighted the importance of this trend.
According to a survey, 70% of respondents express a desire for their property to be more eco-friendly, and this consumer demand is not going unnoticed. In the marketing of new homes, it is crucial to highlight energy efficiency and renewable energy integration, such as solar panels. Emphasising the use of sustainable materials and waste reduction during construction is equally important.
Moreover, addressing consumer demand for health, wellness, and lower utility costs is key. Educating buyers on the long-term savings and environmental benefits of eco-friendly properties is also essential. Differentiating the property in a competitive market through green certifications or innovative sustainability features can make a significant impact.
Tim Foreman underscores the importance of an honest, transparent marketing campaign that focuses on the environmental and money-saving benefits of eco-friendly homes. Such a campaign can persuade homebuyers that their purchase aligns with their values and is an affordable investment.
The current legislation, including the Future Homes Standard (FHS), aims to ensure new homes built from 2025 will produce 75-80% less carbon emissions than current regulations. This is a promising step towards a more sustainable future.
In addition, the deputy prime minister has pledged to fix cladding issues by 2029, addressing a significant concern in the industry. It's worth noting that at least 18 million homes in the UK have EPC ratings of D or below, with D being the most common rating.
With house prices recovering at the fastest rate in two years, and many prospective house hunters willing to pay more for a greener home, the prospect of a new build with a high EPC rating is very attractive. A northeast development has entered the final stage of construction, marking a step forward in this direction.
Tim Foreman, with 30 years of experience in the Land and New Homes sector, brings a wealth of knowledge to this discussion. He has worked for renowned companies like The Berkeley Group, Laing Homes, and Crest Nicholson. Foreman emphasises that being fed negative news is counter-productive for those wanting a more sustainable lifestyle. Instead, educating buyers on the benefits of reduced energy and water consumption, improved health and wellbeing, decreased utility bills, and higher resale value can help confirm that eco-friendly properties offer a smarter long-term investment.
Clear, accurate, and data-backed information should be used in marketing the eco-features of new homes to avoid greenwashing and maintain public trust. By focusing on the benefits and facts, the industry can move towards a more sustainable future.
- Tim Foreman, highlighting the growing trend in the housing market, emphasizes the importance of focusing on eco-friendly homes, particularly those integrating energy-efficiency and renewable energy sources, such as solar panels.
- In marketing new homes, Foreman recommends highlighting the use of sustainable materials and waste reduction during construction to meet consumer demand for properties that are healthier, more energy-efficient, and offer lower utility costs.
- To differentiate properties in a competitive market, Foreman suggests implementing green certifications or innovative sustainability features, as these can make a significant impact on potential homebuyers and their investment decisions.
- In his view, an honest and transparent marketing campaign that focuses on the environmental and financial benefits of eco-friendly homes, such as lower energy and water consumption, improved health and well-being, decreased utility bills, and higher resale value, can persuade homebuyers that such properties offer a smarter long-term investment.
- As the housing-market recovers, many prospective home-buyers are willing to invest more in greener homes with high EPC ratings, making it attractive to developers who promote sustainable living and environmental-science in their housing projects.
