Develop a Blossoming Tomorrow with Chrysanthemum Fabienne
In the heart of Dutch Chrysanthemum cultivation, a unique partnership between two leading floral entrepreneurs, Zentoo and Royal Van Zanten, is redefining the industry. This collaboration, often referred to as The Colorful Collective, is not just about growing beautiful flowers, but building relationships, sharing expertise, and investing in innovation.
At the forefront of this partnership is the Fabienne series, a testament to what can be achieved when passionate growers and breeders unite with a common goal. Fabienne is a robust variety, known for its full, large flowers, sturdy, heavy stem, excellent shelf life, and quick production cycle. The series has seen exciting innovations, with mutations like Fabienne Purple and Fabienne Sweet being created.
Zentoo, a cooperative of 14 Dutch Chrysanthemum growers managing over 100 hectares of cultivation, plays a significant role in this partnership. Their motto, The Colorful Collective, reflects their united front offering high-quality, reliable Chrysanthemums. The collaboration with Royal Van Zanten is integral to Zentoo's success.
Royal Van Zanten, renowned for its quality in the colorfast range of Chrysanthemums, provides crop guidance, advice, and brainstorms on varieties and plant materials every two weeks. Sander, a member of Zentoo, is part of the assortments committee, responsible for aligning supply with market demand, seasonal colors, and emerging varieties.
The partnership's benefits are evident in the production numbers. During peak occasions like Valentine's Day, Fabienne production ramps up to 130,000 stems per week. The partnership's upcoming launch of Fabienne Sweet and new color mutations promises exciting innovations ahead.
Sander values the partnership with Royal Van Zanten as strategic and essential for developing strong, future-ready varieties. The shared commitment to quality, research, and collaboration between Zentoo and Royal Van Zanten illustrates how floral entrepreneurs can thrive when working together.
This story underlines an inspiring message: Success in the floral industry isn't just about beautiful flowers - it's about building relationships, sharing expertise, and investing in innovation. The collaboration between Zentoo and Royal Van Zanten demonstrates how collaboration and continuous improvement can contribute to growing a more colorful, sustainable, and prosperous future.
