Comprehensive Manual for Establishing an Editorial Schedule Plan

Comprehensive Manual for Establishing an Editorial Schedule Plan

In the world of content marketing, maintaining a well-organised and efficient workflow is crucial. Hubstaff, a leading company in the field of workforce management, has found a solution in Trello, a popular project management tool.

The editorial process at Hubstaff begins with brainstorming prioritised content topics based on company goals and content gaps. These topics are then input into Trello's editorial calendar board, complete with details such as keywords, calls to action, and deadlines.

Once a topic is settled, it is assigned to an appropriate writer. The writer then creates an outline for the blog post and receives feedback from a team member. After the content of the article is settled, it is uploaded to WordPress along with images and other necessary details.

The editorial calendar board in Trello contains everything related to content creation. It holds the "Scheduled" list, handled by a specific person to avoid miscommunication and chaos, and the "Pending" list, which contains all ideas or written posts that are on pause but will be used in the future. The "Being written" list keeps track of articles currently being created, while the "Ready for review" list is where the post is prepared for sharing with the world.

After articles get published, they are moved to the "Published and Ready for Distribution" list. The blog designer then prepares the header image and any other visual materials for the post. The header image of each post is used as a card cover in Trello's editorial calendar board.

Content upgrades, if present, are prepared after the visuals are ready. The "Editing and graphics" list is where the blog content designer starts working on a header image and any additional visuals.

The "Directions / Strategy" list holds all important documents for content creation and distribution. Ideation for content topics is primarily based on customer feedback, SEO strategy, and competitive research.

Every Wednesday, the editorial process is reviewed to ensure coverage for the upcoming week. Every Monday, the stats from the previous week are analysed to check on ROI and gain inspiration for new content. The editorial calendar process could be improved with better integration between Trello and WordPress, and a more consistent use of Labels within Trello.

Upon publication, the amplification team takes over to share the article and bring traffic to the blog. This approach minimises chaos, maintains consistency across platforms, maximises engagement, and ensures your content marketing drives measurable results.

By aligning the calendar with company goals and major events, setting clear content goals, knowing the audience, developing a realistic and consistent publishing schedule, regularly auditing existing content, assigning clear roles, and updating the calendar frequently, Hubstaff has found a way to streamline their content marketing strategy, making it more effective and efficient.

[1] https://www.trello.com/blog/23507/content-marketing-made-easy-with-trello [2] https://www.hubstaff.com/blog/content-marketing-strategy/ [3] https://www.hubspot.com/marketing-statistics [4] https://www.searchenginejournal.com/content-marketing-strategy/317064/ [5] https://neilpatel.com/blog/content-marketing-strategy/

1. Hubstaff, a pioneer in workforce management, utilizes Trello for efficient content marketing workflows.
2. Brainstorming content topics based on company goals and content gaps initiates the editorial process at Hubstaff.
3. Trello's editorial calendar board stores topics with details like keywords, calls to action, and deadlines.
4. Once a topic is chosen, it is assigned to a suitable writer for article creation.
5. Writers create blog post outlines and receive feedback from team members after initial drafting.
6. Approved content is uploaded to WordPress along with images and other details.
7. The editorial calendar board in Trello includes the "Scheduled," "Pending," "Being written," "Ready for review," and "Published and Ready for Distribution" lists.
8. The "Scheduled" list avoids miscommunication and chaos by being handled by a specific person.
9. The "Pending" list stores ideas or written posts that are on hold but will be used in the future.
10. The "Being written" list tracks articles currently being created, while the "Ready for review" list prepares posts for sharing.
11. After publishing an article, it is moved to the "Published and Ready for Distribution" list.
12. Blog designers prepare the header image and visual materials for the post.
13. Content upgrades are prepared after visuals are ready.
14. The "Editing and graphics" list is where the blog content designer works on header images and additional visuals.
15. The "Directions / Strategy" list contains essential documents for content creation and distribution.
16. Content ideation mostly relies on customer feedback, SEO strategy, and competitive research.
17. Every week, the editorial process is reviewed to ensure coverage for the upcoming week.
18. Stats from the previous week are analyzed every Monday to check on ROI and find inspiration for new content.
19. Integrating Trello and WordPress better and consistent use of Labels within Trello could improve the editorial calendar process.
20. The amplification team takes over after publication to share the article and attract traffic to the blog.
21. This approach minimizes chaos, maintains consistency, maximizes engagement, and produces measurable results.
22. Aligning the calendar with company goals and major events streamlines the content marketing strategy.
23. Setting clear content goals, understanding the audience, developing a consistent publishing schedule, auditing existing content, assigning clear roles, and updating the calendar frequently increases effectiveness.
24. Trello blog post on easy content marketing using Trello: [1]
25. Hubstaff's content marketing strategy blog post: [2]
26. Hubspot content marketing statistics: [3]
27. Search Engine Journal content marketing strategy: [4]
28. Neil Patel's content marketing strategy: [5]
29. Effective content marketing leads to improved engagement, brand awareness, and ultimately, business growth in diverse industries like manufacturing, finance, energy, aerospace, retail, public-transit, entrepreneurship, transportation, lifestyle, fashion-and-beauty, food-and-drink, automotive, small-business, investing, wealth-management, home-and-garden, business, careers, housing-market, venture-capital, personal-finance, banking-and-insurance, fintech, real-estate, commercial, residential, stock-market, private-equity, saving, debt-management, gadgets, smartphones, budgeting, technology, education-and-self-development, personal-growth, mindfulness, productivity, career-development, job-search, learning, goal-setting, skills-training, sports, football, champions-league, nfl, European-leagues, premier-league, American-football, serie-a, laliga, NCAAsports-and-college-football.

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