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In the vibrant city of Braunschweig, preparations are underway for a unique artistic event. On May 15th, 2025, the solo exhibition "Hashtagreality" by creative business consultant and Creative Director Text and Concept, Alexander Lachmann, will open its doors at the Paritätischer Dienst.
Alexander Lachmann, born in 1982, is renowned for his diverse portfolio, which includes films, posters, flyers, and this column. His latest project, "Hashtagreality," is no exception, as it promises to push the boundaries of contemporary art.
The exhibition will run until June 30th, 2025, offering visitors a chance to immerse themselves in Lachmann's thought-provoking creations. The artist has humorously joked that his contribution to the show, a piece made with shaving brushes, pomade, and the sharpest razors, will likely stay on the wall.
Interestingly, the exhibition is not directly linked to the Hannemann barbershop's 60th anniversary, despite initial assumptions. Although the details of Hannemann's anniversary event and its artistic collaboration with Lachmann are not readily available in current search data, it's worth noting that the Hannemann brothers have successfully refined, modernized, and rejuvenated the barbershop.
As the exhibition comes to a close on June 30th, Lachmann will be on the lookout for a new creative location to continue his artistic journey. Until then, visitors to "Hashtagreality" can enjoy a quote from the event that now adorns the wall: "Pain is just aftershave for the memory."
For those interested in exploring Lachmann's work further, his website, www.iwrotethisshit.com, offers a glimpse into his previous projects. For his art project, Lachmann has also launched einwortsagtmehralstausendbilder.de.
The anticipation builds as the opening date of "Hashtagreality" approaches. Braunschweig is set to host a captivating artistic event that promises to leave a lasting impression.
In the context of Alexander Lachmann's upcoming solo exhibition "Hashtagreality", visitors can anticipate experiencing not only thought-provoking pieces but also a blend of fashion-and-beauty and home-and-garden elements, considering Lachmann's website, www.iwrotethisshit.com, showcases a diverse portfolio that includes various creatives. Furthermore, upon the exhibition's conclusion, Alexander Lachmann intends to adopt a new living lifestyle with a focus on continuing his artistic journey in a fresh location.
