Celebrate Independence Day by experiencing colors in an unconventional way, as suggested by JSW Paints.
JSW Paints, in collaboration with TBWA India, unveiled a heartwarming creative advertising initiative for Independence Day. The campaign, titled "Think Beautiful," aims to redefine beauty and patriotism by focusing on emotional connection and empathy.
The slogan for the campaign is "Khoobsurti, jo dil ki aankhon se bhi dekhi ja sake" (Beauty that can be seen through the eyes of the heart). The campaign's content revolves around smartphones and showcases a tender moment between a son and his visually impaired father on their terrace during Independence Day.
In a beautiful display of inclusivity, the son hand-paints a textured tricolor flag using JSW Paints’ environment-friendly Aquaglo range. He then guides his father's hand across the painting, allowing the father to experience the flag through touch and emotion. This symbolizes a tribute to freedom fighters, unity preservers, and those who nurture the land.
The campaign, published on August 13, 2025, at 12:40 PM IST, can be viewed on the website, Telegram, Facebook, and even shared through a link. The website also offers industry-related content and features a downloadable app for users to save their favourite articles and receive real-time updates.
With over 2 million industry professionals as subscribers, the website's newsletter delivers the latest insights and analysis straight to your inbox. The campaign underscores JSW Paints' commitment to sustainability with eco-friendly paints and its core belief of "Think Beautiful," where every product and narrative is designed to evoke empathy, creativity, and deep human connection.
Experience the beauty of unity and emotion with JSW Paints' "Think Beautiful" Independence Day campaign.
- The "Think Beautiful" campaign by JSW Paints, not only features advertising content but also includes articles on home-and-garden, lifestyle, and interior-design on their website.
- To stay updated and receive industry news, subscribe to JSW Paint's newsletter, showcasing their commitment to sustainability with eco-friendly paints, and promoting empathy, creativity, and deep human connection, as seen in their Independence Day campaign.
