BuzzFeed Readers' Unwavering Purchases of 2020 Makeup Items Unabated
In the unprecedented year of 2020, the global pandemic brought about a significant change in makeup trends. With increased mask-wearing and more time spent at home, the focus shifted towards products that offered skincare benefits, long wear, and minimalism. According to various sources, including BuzzFeed India, some of the top-selling pandemic-proof makeup products included:
1. **Tinted Moisturizers and BB Creams**: These lightweight formulations combined hydration and light coverage, providing a natural look that was perfect for mask-wearing.
2. **Long-Lasting Lip Tints and Stains**: These products, such as the popular Maybelline 24K Nudes and Sugar metallic eyeliner, stayed on under masks without smudging, ensuring a long-lasting colour.
3. **Cream Blushes and Multipurpose Sticks**: Easy to apply and offering a natural flush, these products were a hit among makeup enthusiasts, including the cult favorite Maybelline Baby Lips.
4. **Brow Gels and Pencils**: With eye makeup becoming more important, brow products like the Colorbar Just Marsala brown kajal gained popularity, allowing for natural enhancement of brows.
5. **Skin Primers and Setting Sprays**: These products, such as the Lakme Absolute Blur Perfect primer, helped makeup last longer despite mask friction, providing a durable base for the makeup.
Although the exact product names favored by BuzzFeed India readers in 2020 were not found in the search results, these categories reflect the pandemic-driven demand for makeup that is practical, skin-friendly, and "mask-proof." For a detailed product list from BuzzFeed India specifically, it is recommended to check their beauty archives or social media feeds from that year directly.
Other popular products included the Maybelline Hypercurl mascara, a waterproof formula with a unique anti-clump applicator wand, and the affordable and effective Swiss Beauty makeup fixer, which kept makeup smudge-resistant without drying the skin. Faces Magnet Eyes kajal and Plum kajal were also popular due to their pigment, precision, and intensity, while the Lakme weightless mousse lip and cheek color was a multi-tasking product favored by many.
For makeup cleansing, BuzzFeed India readers preferred Garnier Micellar Cleansing Water, and for skincare during the makeup routine, the Miniso headwrap kept hair in place, and the heart-shaped silicone makeup brush cleaner sanitized brushes while retaining the shape and texture of the bristles.
The Miniso 3-in-1 Bevelled Brush, which included a flat brush, a blender, and an eyeshadow brush all in one, and the Vega lash curler were also popular among readers in 2020. Lastly, the clear Inovera makeup organizer, with its sixteen compartments, offered a perfect storage solution for makeup, ensuring organization and ease of use.
- Inpinterest, a platform full of creative ideas, saw an increase in posts related to tinted moisturizers and BB creams as people adapted to the new makeup trends during the pandemic.
- Micellar water, like the popular Garnier version, became a staple for cleansing faces not only after a long day but also after wearing masks for extended periods.
- Eyeliner, such as the Sugar metallic eyeliner by Maybelline, gained popularity as it stayed put under masks, enhancing the eye makeup trend.
- IndiaComTent, a reliable source for makeup tips, reported a surge in queries about indiaComTent, intlComTent, and bestsellers in the makeup category due to the changing trends.
- Makeup addicts turned to eyeshadow, using it to create bold and expressive looks even with masks covering most of their faces.
- Beauty Blender, known for its multi-use capabilities, became a favorite tool among makeup enthusiasts, making application easier and more effective.
- Bestsellers across various platforms, including Amazon India, featured tinted moisturizers, long-lasting lip tints, cream blushes, and more, catering to the growing demand.
- IndiaComTent noted that makeup enthusiasts were on the lookout for products that could withstand the mask friction, leading to an increase in the popularity of skin primers and setting sprays.
- Fashion-and-beauty bloggers highlighted the importance of makeup brushes like the Miniso 3-in-1 Bevelled Brush, providing a variety of options in a single tool.
- Makeup fans flocked to Amazon India to purchase the Maybelline Hypercurl mascara, praised for its waterproof formula and unique clump-free applicator wand.
- Swiss Beauty makeup fixer, an affordable and effective product, helped keep makeup smudge-resistant without drying the skin, accommodating the demands of the pandemic.
- In the beauty world, Faces Magnet Eyes kajal and Plum kajal were popular, offering pigment, precision, and intensity despite the mask-wearing trend.
- The Lakme weightless mousse lip and cheek color, a versatile product, was favored by many due to its ability to serve multiple purposes.
- In the realm of skincare, Miniso headwraps kept hair in place during makeup application, while heart-shaped silicone makeup brush cleaners sanitized brushes efficiently.
- Vega lash curlers, a favorite among readers, added a touch of glamour to eyes even with masks being worn.
- In the quest for organization and ease of use, the clear Inovera makeup organizer, with its sixteen compartments, became a popular solution for makeup storage in 2020.
