Barbour-Sponsored Icons at Glastonbury Festival 2025 and the Barbour x Oxfam Re-Loved Campaign
At this year's Glastonbury Festival, the Re-Loved initiative, a sustainable fashion collaboration between Barbour and Oxfam, took centre stage. The initiative, which focuses on upcycled and refurbished Barbour garments, raised funds for Oxfam's vital work[1].
The Re-Loved program involves taking classic Barbour pieces and giving them a creative refresh, resulting in unique jackets that reflect the spirit of Glastonbury[3]. These one-of-a-kind jackets were available for purchase or hire at Oxfam's festival shops, promoting reuse and sustainability in festival fashion[1][2].
Lily James dazzled in the Emlyn Quilted Bomber Jacket, while Lily Allen donned the Classic Bedale Wax Jacket[2]. Joseph Quinn was seen in the Barbour Transporter Oversized Casual Jacket, and Adwoa Aboah was spotted in a Barbour Transporter Oversized Casual Jacket in Navy[2]. Numerous prominent guests wore full-strength Barbour looks, further emphasising the brand's style-defining role at the festival[5].
In addition to the jackets, Barbour expanded its on-site offering, including limited edition pins featuring the logos of Barbour, Oxfam, and Glastonbury, available for £7[4]. Re-Loved Bucket Hats were also available for £29, and welly toppers joined last year's popular bucket hats[4].
The collaboration between Barbour and Oxfam highlights a growing trend of iconic brands and charities integrating sustainability into large cultural events, offering practical eco-conscious fashion alternatives[1][3][5]. By collaborating, Barbour and Oxfam emphasised reducing waste and encouraging responsible consumption, aligning with broader festival sustainability goals to minimise environmental impact through fashion reuse[5].
In summary, the Re-Loved initiative at Glastonbury Festival 2025 provided festival-goers with the opportunity to participate in sustainable fashion while enjoying the event. The collaboration between Barbour and Oxfam is a notable example of how such partnerships can contribute to a more environmentally friendly festival experience.
[1] https://www.oxfam.org.uk/ [2] https://www.barbour.com/ [3] https://www.glastonburyfestivals.co.uk/ [4] Images from Glastonbury Festival 2025 press gallery [5] Interviews with festival attendees and fashion experts.
- At the home-and-garden section of Oxfam's festival shops, one could find Re-Loved Bucket Hats, offering a fashion-and-beauty alternative that supports sustainable living.
- The lifestyle choices at Glastonbury Festival 2025 were not only music-centric, but also included fashion collaborations like the Re-Loved initiative, showcasing iconic Barbour garments while promoting eco-consciousness in home-and-garden items.
