Amelia Gray presents Stella McCartney's vegan Elyse Platform shoe collection.
Stella McCartney's latest innovation in sustainable fashion takes centre stage with the release of the Elyse shoe capsule. This collection, set to hit stores worldwide on 7 August, showcases a commitment to sustainability and animal welfare through the use of next-generation materials[1][2].
The Elyse shoe's platform design features a python pattern grown from mycelium, a fungal material that mimics the look and texture of python skin without using animals[1][2][4][5]. This cutting-edge bio-based fashion material is not only sustainable but also cruelty-free, representing a significant step forward in the fashion industry.
In addition, a crocodile-textured vegan leather alternative made from repurposed apple waste is used to create the crocodile-effect finish[1][2][4][5]. This innovative approach diverts agricultural byproducts from landfill, reducing reliance on traditional animal agriculture, which drives deforestation and environmental damage[1][2][4][5].
The Elyse shoe capsule maintains an ethical stance by being entirely free of animal-derived products, including non-animal glue and FSC-certified wooden wedge soles[1][2][4]. Each pair is handcrafted in Italy, aligning sustainable innovation with high-end quality and design[1][2][4].
The versatility of the Elyse shoe is demonstrated through its campaign wardrobe, which ranges from tailored jackets to lingerie and Stellawear pieces[1][2][5]. Amelia Gray, the new face for the Elyse shoe, showcases its versatility by wearing it from the studio to the street and to dinner without a shoe change[1][2][5].
The Elyse shoe, first introduced in Winter 2014, is known for its stacked sole that provides height without compromising comfort[1][2]. The latest capsule release features tonal grey and navy colours, along with two editions with next-gen substitutes for conventional exotic materials[1][2].
Stella McCartney's leather-free policy since its launch aligns with the brand's commitment to sustainability[1][2]. The fashion industry's reliance on animal agriculture, as indicated by WWF research, drives four-fifths of Amazon deforestation[1][2]. PETA estimates that the fashion industry uses over a billion animals for leather annually, including 500,000 pythons and 1.5 million crocodiles[1][2].
By offering alternatives that do not involve animal products, the latest capsule release of the Elyse shoe addresses these issues[1][2]. The Elyse shoe capsule remains available only while the run lasts[1][2]. A customization service is also available for select boutiques and the brand's website, including the addition of brass initial charms[1][2].
[1] https://www.stellamccartney.com/uk/news/stories/introducing-the-elyse-shoe-capsule [2] https://www.vogue.co.uk/fashion/article/stella-mccartney-elyse-shoe-vegan-leather [3] https://www.refinery29.com/en-us/2014/07/67070/stella-mccartney-elyse-shoes [4] https://www.forbes.com/sites/susanadams/2019/08/01/stella-mccartney-makes-a-statement-with-her-new-elyse-shoe/ [5] https://www.independent.co.uk/life-style/fashion/stella-mccartney-elyse-shoe-vegan-leather-apple-waste-mycelium-a8534726.html
The Elyse shoe's innovative design, using mycelium and repurposed apple waste, showcases a commitment to both sustainable living and fashion-and-beauty. This collection, as also demonstrated in the versatile wardrobe of Amelia Gray, emphasizes a lifestyle free from animal-derived products, particularly in the home-and-garden sector, by promoting a reduction in reliance on traditional animal agriculture.
