Amelia Gray Headlines Stella McCartney's Vegan Elyse Platform Sandals Campaign
In a groundbreaking move towards sustainable fashion, Stella McCartney has announced the launch of a new capsule collection of the iconic Elyse shoe, featuring Amelia Gray as the face of the collaboration.
The latest Elyse shoe capsule, set to launch worldwide on 7 August, is a testament to McCartney’s commitment to cruelty-free fashion. The shoes are produced in Italian workshops, using innovative materials that replicate exotic leathers without using animal products.
The collection includes tonal grey and navy colours, as well as two editions with mycelium-grown python pattern and apple waste-based crocodile finish. The mycelium python and apple-based croc designs are made with FSC-certified wooden wedges and saw-tooth micro-soled, ensuring a stylish and eco-friendly product.
Stella McCartney's Elyse shoes have always been known for their comfort, with a stacked sole that adds height without compromising comfort. The shoes can be worn from the studio, on the street, and at dinner without a shoe change, making them a versatile addition to any wardrobe.
Amelia Gray, a certified "it-girl," co-signs this comeback, embodying the modern vegan “It” shoe ethos. Her campaign wardrobe showcases the versatility of the Elyse shoe, ranging from tailored jackets to lingerie and Stellawear pieces.
Stella McCartney has maintained a leather-free policy since its launch, and the components of the Elyse shoes, including the glue, are vegan. The brand is aware of the environmental impact of animal agriculture, with WWF research indicating that it drives four-fifths of Amazon deforestation. By using plant-derived materials, McCartney's designs aim to offer high fashion aesthetics while pushing the boundaries of eco-friendly innovation in footwear.
The Elyse shoe capsule will be available at select boutiques and the brand's website. Additionally, a customization service for the Elyse shoes, including the addition of brass initial charms, will also be available alongside the launch. However, the collection will only be available while supplies last.
This collaboration with Amelia Gray and the use of mycelium python and apple-based croc designs mirror Stella McCartney's vision of cruelty-free, trend-forward footwear that merges plant-derived materials with iconic design, continuing her advocacy for ethical fashion without compromising style.
The new Elyse shoe capsule, launching on August 7, represents Stella McCartney's continued commitment to sustainable fashion, blending fashion-and-beauty with home-and-garden-inspired materials for a lifestyle that values eco-friendly innovation and ethical living. The collection's mycelium python and apple-based croc designs, produced with FSC-certified wooden wedges and saw-tooth micro-soled for comfort and style, demonstrate McCartney's dedication to cruelty-free fashion and reducing the impact of animal agriculture on the environment.
